THE FOUNDERS

NOURISHED3 is the creation of YouTube beauty-entrepreneur Annie Jaffrey and her partner, Mahmud Al-Smadi, a successful hair and beauty expert
Driven by a passion for holistic well-being, their mission is to develop the best skincare solution for acne-prone and problematic skin by introducing a new way to approach truly radiant skin health.
They address both external and internal factors while also considering the mental aspect, as stress can disrupt hormonal balance and contribute to acne. Their skincare solutions cater to individuals at various life stages, including teenagers, those navigating puberty, and women facing the challenges of birth control, menstrual cycles, and menopause.
Together they have developed clinically proven, nature inspired and crystal infused products to fall in love with.
“Our mission is to help millions of people discover their most radiant skin and high-frequency lives. We keep that at the forefront of our minds every day.”

It may not appear like it now, but I spent years fighting my own skin battles, in the form of acne and dull, tired skin. It was a journey of healing that often felt like it would never end. It really wasn’t until I started to understand how the food I was eating, the thoughts I was absorbing and the importance of daily self-care that I started to see - and feel - real lasting change.
We launched NOURISHED 3 in 2020 with a single mask and the belief that the individual has the potential to uncover their best skin from within. NOURISHED3 aims to offer you the sense of calm, clarity and flow that comes from skin that glows. Welcome to yours.
We’re so glad you’re here!