Nourished3 is Crowdfunding: $1M through Wefunder

We want to extend our heartfelt thanks to you for helping us reach this point—we wouldn’t be here without your support, and we are incredibly proud of how far Nourished3 has come.

With the backing of our community, we’ve laid the foundation for real change in the skincare industry. We've achieved $1,000,000 in lifetime sales and sold over 30,000 products, reaching people around the globe. But there’s so much more we want to accomplish. There are vital conversations we still need to have and more skincare and holistic health challenges we’re eager to tackle. To do that, we’re inviting you to join us on this journey.

We’re thrilled to announce that we are launching a crowdfunding campaign through WeFunder to scale our marketing from $0 to $560K, conservatively generating up to $4.9M in revenue over the next 18 months. We want YOU to be part of this incredible growth journey as we bring our exceptional products into even more homes.

Together, we’re revolutionizing the skincare and wellness industry, shifting the focus from treatment to prevention. As the first-ever skincare brand to prioritize the skin-gut-brain axis, the tailwinds are in our favor. We always knew our community would play a crucial role in our future, and that time has come. 

At this point, we’re unsure if we’ll open up additional crowdfunding rounds, so this might be your only chance to participate. Future funding rounds may be offered to traditional investors under different terms. This is what makes this opportunity so unique—most brands don’t offer any investment opportunities to their community at all, but we are in this round. Make sure to reserve your spot.

Thank you for believing in us and trusting Nourished3 thus far. We hope you’ll join us for the next chapter. Keep reading to learn more about crowdfunding and how to get involved.

NOURISHED3, the first ever skincare brand to focus on the skin-gut-brain axis

By targeting biomarkers (positive and negative health indicators) for acne prone and sensitive skin we approach skin health through an entirely new way. We uniquely achieve skin health through overall well-being. We address the root cause of problematic skin with a well-researched approach that prioritizes gut health and mental well-being as much as skin health. Nourished3 is for those who seek to...

  • improve skin microbiome, sleep, relaxation, nutrient absorption, digestion, hormone balance, and immunity and
  • reduce acne, aging, inflammation, mood swings, and cortisol levels to
  • support skin health from within

As the only player currently emphasizing this approach, our wellness-focused skincare brand is poised to lead this shift. Our mission is to guide millions suffering from skin issues through a one-stop solution that tackles the whole problem of skin lesions by moving beyond the narrow focus of most brands today.

This is your big chance!

Invest and Capitalize on Attractive Returns! Join the NOURISHED3 team and become a part-owner of our exciting venture. You can invest between $150 and $20,000, with special perks available for investments starting at $250. Investors who contribute $20,000 will receive exclusive benefits, detailed below.

  • 1.

    Spending a full weekend in Italy with the founders on our costs.

  • 2.

    $500 gift card + Enjoy a 40% discount on up to 10 orders per year (maximum 10 units per order).

  • 3.

    Join a quarterly Zoom call with wellness prioritizers and like-minded individuals.

By investing in our SEED Round, you are purchasing the right to future shares. The value of these shares will be determined at the next priced round, “A Series.” We anticipate launching our Series A within the next 18 months following the close of this SEED round, and this is when you will get your shares.

Why should you invest?

A good market to invest in?

Is wefunder secure to invest?

When is the Best Time to Invest?

Here are some of our key achievements.

  • Self-made Investment of $250K.
  • Generated $1M in Lifetime Sales
  • Multiplied 4x our investment.
  • 20-40% YoY growth
  • Without digital marketing spend
  • Without any external investors.
  • 17:1 LTV/CAC Ratio
  • 62% Returning Customer Rate
  • Outperforming the industry average.
  • Already reached the breakeven point.


Discover our Wefunder campaign for all the details. Dive into our crowdfunding campaign to explore our vision and plans, and see how you can invest and be part of this journey.

We have the potential to CHANGE the beauty industry!

Nourished3 is poised for expansion and has the potential to set new standards and help customers around the world achieve lasting skin results. However, a CHANGE needs more than just great products.

We need YOU, to make this happen.

With your support, the future of skin health looks brighter than ever, and you can be part of this transformative journey. Your investment will help us complete our product line, expand our online presence to retailers, and collaborate with influencers to reach a broader audience with our exceptional products.

We aim to triple our sales by the end of the year and scale our marketing spend from $0 to $560K, conservatively generating up to $4.9M in revenue over the next 18 months.

These people will help us succeed!

Our team is fully prepared to set new standards, and has deep expertise in product development, marketing, branding, community building, and scaling businesses within the skincare and wellness sector to help customers around the world. They have worked for one of the biggest industry leaders, so we are well-equipped to drive success.

Cyndi Isgrig

Executve Advisor

  • 25+ years of executive experience in beauty and finance
  • Business leader and board member
  • Proven track record of success
  • Balances strategic vision with analytics and market insights
  • Creates brand opportunities and market positioning
  • Builds high-performing teams focused on revenue growth, market share, and profit
  • Board member at CEW
  • Ex-CEO & CFO of Dermstore & Target

JILL BELASCO

Executive Advisor

  • 25+ years of executive experience as sales, marketing, and general management leader
  • Experienced in creating new brands, leading big acquisitions, and preparing iconic brands to be future ready
  • Ex-CEO of Masea
  • Maesa is the world's #1 beauty incubator in mass.

KATRHYN BEATON

Chief Operation Officer

  • 20+ years of experience in driving businesses towards sustained growth
  • Brand Architect which founded and scaled multiple businesses
  • Extensive retail experience in the beauty sector from prestige and professional channels and retailers: Sephora, ULTA, QVC, Neiman Marcus, Nordstrom.

CAROLINE ROTHWELL GERSTEIN

Chief Marketing Officer

  • 22+ years of experience in the marketing
  • Expert in analyzing and improving procedures
  • Developed strategic marketing plans for iconic brands such as Glossier, Mario Badescu, Farfetch
  • Proposes innovative ideas to increase revenue margins.
  • Ex Vice President of Von Dutch

MICHELLE LEE

Board Advisor

  • Award-winning beauty industry advisor and investor.
  • Former Editor-in-Chief of Allure
  • She also served as VP of Global Editorial & Publishing at Netflix.
  • Previously a Sequoia Capital Scout with deep industry knowledge.

How can I Invest?

STEP 1

Visit our WeFunder page and click "Invest". Then, enter the amount you wish to invest.

STEP 2

Fill out the requested information like name and address, then read and accept the terms and conditions to join this round.

STEP 3

Make your payment using your preferred payment method: ACH, credit card, wire transfer, or check and you are all set.

Thank you for believing in us

 Stay nourished, stay inspired, and let’s make a difference together. 

General Questions

Why are you raising funds?

Most companies need initial funding to get started or launch their brand, but some, including us, manage to begin without it. However, even those who start without external funding eventually need to raise capital from venture capitalists, family offices, or angel investors at some point. Most companies, including ours, go through multiple funding rounds.

Scaling a business often requires substantial financial resources, and each funding round provides a certain runway until additional funds are needed. Activities like entering retail markets, investing in marketing, or engaging influencers all demand significant financial investment crucial for growth.

Nourished3 has successfully scaled to its current level through its own community. With a self-made investment of $250,000 and the support of our existing community, we have achieved $1M in sales (4x our investment), significant growth without relying on external funds and influencers or large marketing budgets.

However, we have now reached a point where further scaling within our existing community is limited. To reach a larger audience and allow more people to learn about our mission, Nourished3 needs to expand its reach. Retailers are interested in partnering with us, but entering the retail market requires a substantial marketing budget and stock inventory, which we cannot afford at this stage.

This is why we are reaching out to our community for support to help us elevate our business to new heights. Your support will be transformative as it will enable us to expand our team and significantly increase our revenue by opening up more sales channels, including SPAs and retailers.

We currently have a lot of potential partners, including strategic media investors and prominent VC firms. One of the largest CPG Venture Capital firms in the United States, for instance, is eager to lead our next Series A. However, we want to give YOU the same opportunity to participate as a Venture Capital Partner or Family Office. Instead of reserving this chance only for large firms, we want to extend it to our valued community members. With significant interest already shown in our Series A, this is an important consideration for your SAFE investment.

What is Wefunder?

Wefunder is an online platform that enables individual investors to crowdfund startup companies. Leveraging the provisions of the 2012 JOBS Act, Wefunder allows unaccredited investors to purchase equity in early-stage private companies like Nourished3.

WeFunder utilizes Special Purpose Vehicles (SPVs) to streamline the crowdfunding process. An SPV is a separate legal entity created specifically to pool investments from multiple investors. By using an SPV, WeFunder consolidates all the individual investors into a single entity, which then appears as one shareholder on the company's cap table. This approach significantly reduces the number of individual shareholders, making it easier for the company to manage its ownership structure while still allowing a large number of people to invest.

What is an SPV?

An SPV, or Special Purpose Vehicle, is a legal entity created by WeFunder specifically to acquire shares in a company, such as Nourished3. When you invest through WeFunder, you are technically investing in the SPV, which in turn holds the equity in the target company on your behalf. The sole purpose of this SPV is to manage and hold these shares for investors like you; it does not engage in any other business activities.

The use of an SPV helps simplify the company's cap table (capitalization table) by consolidating the numerous individual investors into a single entity. This way, instead of having potentially thousands of individual names listed on the cap table, the SPV represents all those investors as one shareholder.

Example Cap Table:

1. Annie Jaffrey - 30%
2. Mahmud Al-Smadi - 30%
3. WeFunder SPV - 20%
4. Venture Fund - 20%

Who can invest?

In principle, any natural person who is at least 18 years old can invest from all over the world.

What will the money be used for?

We will use the money for the three pillars of our growth strategy: further omnichannel expansion, expanding our product range, and marketing to a broader community. You can learn more about this on our WeFunder page.

Are there any fees for the investment?

WeFunder charges a 2% fee, capped at $150 for ACH/WIRE/CHECK, with an $8 minimum.

Where can I get insight into your financial situation?

You can get a good overview on our WeFunder page.

When can I invest?

The Crowdfunding campaign is already live to everyone for pre reservations. 1st of October its open to everyone to invest. The maximum issuance volume is $1.25 million. Once this amount is reached, the crowdfunding campaign will be closed.

Who do I contact for crowdfunding questions?

You can visit our WeFunder page and click the "Ask a Question" button below the video.

Are the documents available in German?

No, unfortunately not, as we offer a financial product according to U.S. approval conditions in the U.S.

Investment Terms

On which terms are you raising?

  • The first $250K being raised will invest in a SAFE with a $7M valuation cap (12,5% better term) Early Bird.

  • All investors who join after $250K can join on the normal SAFE with a $8M valuation cap.

Which means we expect our company to be worth $8M in the next 18 months.

We are capping the valuation at $8M, which means that even if the company’s value rises to $12M in the next 18 months, you will receive shares at the $8M valuation, giving you more shares in the company.

Why 18 months?

By investing in our SEED round, you are securing shares that will be valued during our Series A (the next priced round). We expect our company to be worth $8M in the next 18 months, which is when we plan to launch Series A, following the close of this SEED round.

You might wonder why 18 months? This is how long the current investment will support our growth before we need to raise additional funds through Series A.

What does SAFE mean?

SAFE = Simple Agreement for Future Equity. A SAFE is a structure commonly used by VCs in the first SEED round, and you will be getting the same terms. You can find more about a SAFE here.

What does a valuation cap mean?

The total number of your shares and the value of the shares is triggered at this A Series round. The charts below illustrate the different valuation scenarios over the next 18 months. If the company is valued in 18 months at X, you will get Y.

Examples of different valuation scenarios based on a $1M investment:

$4M Valuation = 20% Ownership + 20% Discount = 24% Ownership

$6M Valuation = 17% Ownership + 20% Discount = 18% Ownership

$8M Valuation = 12.5% Ownership + 20% Discount = 14% Ownership

At $8M, we cap the total valuation. Meaning even if the company is worth more at this time, you will still receive shares at the maximum of $8M, giving you security that it will never be higher than $8M and ensuring you own at least 14% equity in the company.

$10M Valuation = 12.5% Ownership + 20% Discount = 14% Ownership

$12M Valuation = 12.5% Ownership + 20% Discount = 14% Ownership

The higher our valuation, the lower your ownership percentage, but the higher the total value of your equity.

What does the 20% discount mean?

This is a little goodie from our end which reduces the valuation by 20% at the time of shares distribution.

Investment Size

What is the minimum and maximum investment size?

1. Non-Accredited Investors: 
For non-accredited investors, the investment limit is based on the investor’s annual income or net worth. According to SEC you can invest 5% of your annual income or net worth.

  • If your annual income is $25,000, you can invest up to $1,250 
  • If your annual income is $50,000, you can invest up to $2,500 
  • If your annual income is $100,000, you can invest up to $5,500
  • If your annual income is $150,000, you can invest up to $7,500
  • If your annual income is $200,000, you can invest up to $10,000
  • If your annual income is $300,000, you can invest up to $15,000
  • If your annual income is $400,000, you can invest up to $20,000

SEC regulation refers to the rules and guidelines established and enforced by the U.S. Securities and Exchange Commission (SEC) to govern the securities industry, protect investors, maintain fair, orderly, and efficient markets, and facilitate capital formation. The SEC is a federal agency created in 1934 in response to the stock market crash of 1929 and the subsequent Great Depression. Its primary goal is to protect investors and ensure that the securities markets operate fairly and transparently.

However, if you are interested in investing a larger amount, event though you have a lower annual income or net worth, please reach out to our CEO and we can discuss this under different regulations outside of Wefunder contact:

mahmud.alsmadi@nourished3.com

2. Accredited Investors: 
There is generally no limit on the amount that accredited investors can invest through Wefunder.

What are accredited investors?

Accredited investors on Wefunder are individuals or entities that meet certain financial criteria set by the U.S. Securities and Exchange Commission (SEC), which allow them to participate in certain investment opportunities that may not be available to non-accredited investors. These criteria are designed to ensure that accredited investors have a higher level of financial sophistication and the ability to withstand potential losses.

To be considered an accredited investor on Wefunder (or in general), an individual must meet at least one of the following criteria:

Income Requirement:

  • The individual has earned an income exceeding $200,000 (or $300,000 together with a spouse or spousal equivalent) in each of the last two years, and expects to earn the same or more in the current year.

Net Worth Requirement:

  • The individual has a net worth of over $1 million, either individually or together with a spouse or spousal equivalent, excluding the value of their primary residence.

Professional Criteria:

  • The individual is a knowledgeable employee of a private fund.
  • The individual holds certain professional certifications, designations, or credentials (such as a Series 7, 65, or 82 license).

Series 7: Known as the General Securities Representative (GS) license, this allows the licensee to sell a wide range of securities products including stocks, bonds, mutual funds, and options.

Series 65: This is the Uniform Investment Adviser Law Exam, required for individuals who wish to act as investment advisers. It allows them to provide investment advice and manage investment portfolios for a fee.

Series 82: Known as the Private Securities Offerings Representative license, it permits the sale of private placement securities as part of a primary offering.


Good Standing: The individual has met all continuing education requirements, has not had any regulatory actions taken against them, and their license is not subject to any restrictions or suspensions. They comply with ethical standards and have not been involved in any activities that would jeopardize their license status.

Entities, such as corporations, partnerships, and trusts, can also qualify as accredited investors if they meet certain criteria, typically related to their assets or ownership by accredited individuals.

Accredited investors often have access to a broader range of investment opportunities, including private placements and early-stage company investments, which might involve higher risk but also higher potential returns.

Benefits on higher investment size

Do you offer perks?

Yes! We’re excited to offer you exclusive perks based on your investment level in Nourished3.

Each milestone unlocks addtional categories of perks:

$250

  • $50 gift card

$500

  • $50 gift card
  • Access to our exclusive private investor newsletter, featuring the latest news and updates.

$1,500

  • $100 gift card
  • Join a quarterly Zoom call with wellness prioritizers and like-minded individuals.


$2,500

  • $100 gift card
  • Personalized video message from the founders expressing their gratitude
  • 30% discount on up to 10 orders per year (maximum 10 units per order)


$5,000

  • $100 gift card
  • Zoom call with the founders to express their gratitude
  • 40% discount instead on up to 10 orders per year (maximum 10 units per order)


$20,000

  • $100 gift card
  • A full weekend in Italy with the founders on our costs

Benefits for early Investors

Do I get better terms if I invest early?

Yes! The first $250K being raised will invest on a $7M valuation instead of $8M valuation, giving you more shares at the priced round.

Potential Returns

How much can I potentially earn from this investment?

We project a potential return of up to 50 times your investment over the next 10 years.

Here’s what that could mean for different investment amounts:

  • $250 investment could grow to $12,500
  • $500 investment could grow to $25,000
  • $1,000 investment could grow to $50,000
  • $1,500 investment could grow to $75,000
  • $2,500 investment could grow to $125,000
  • $5,000 investment could grow to $250,000
  • $20,000 investment could grow to $1,000,000

However, it's crucial to invest only what you can afford to lose. There is no guarantee of significant returns or any return at all, and there is a risk that you may lose some or all of your investment. Make sure your investment does not impact your personal finances or lifestyle.

When will you get your return on investment?

You will get your return on investment in the following scenarios:

Scenario 1: Exit Event (Acquisition or Merger)

If the company is acquired by a big venture firm or by a company like P&G, or merges with another company, the investors in the SPV will receive their share of the proceeds based on the terms of the acquisition or merger. The amount received depends on the valuation at the time of the acquisition.

Scenario 2: Initial Public Offering (IPO)

If the company goes public, SPV investors can either receive shares of the public company or cash out their investment.

Scenario 3: Dividends

If the company becomes profitable and decides to issue dividends, SPV investors might receive periodic payments. The good thing is we are already break-even, and the investment will get us cash flow positive.

When do you plan to consider an exit strategy?

At the moment, we are fully focused on growing the business to its full potential. However, we do anticipate considering an exit within the next 5 to 10 years.

How to Invest

How do I invest?

To invest, follow these steps:

  1. Visit https://wefunder.com/nourished3/invest.
  2. Enter your desired investment amount.
  3. Enter or confirm your investor information.
  4. Fill out the questionnaire
  5. Select your payment method.
  6. Read through the “Legal Stuff.”
  7. And simply click “Complete Investment” to invest in Nourished3.

Have I already invested when entering my amount on WeFunder and clicking "Invest"?

No, not yet! After entering your amount and clicking "Invest," you'll be taken to a page that shows the terms and agreements. Your investment is only confirmed once the funds have been successfully transferred.

Can I increase my investment?

Absolutely! You can invest as much as you prefer, including increasing your current investment, as long as the round is still open.

How do I increase my investment?

To increase your investment, follow these steps:

  1. Visit https://wefunder.com/portfolio and select Nourished3.
  2. Click on "Edit Your Investment" and enter the new total amount you wish to invest.

Risks

Who reviews the financials?

Security: Fully compliant with SEC regulations CF, providing transparency and investor protection. Our campaign is vetted by reputable third-party auditors and endorsed by industry experts.

Transparency: Comprehensive financial projections and historical data available for review on wefunder.

Commitment: Regular updates and transparent communication throughout the investment period. Join a community of like-minded investors and participate in investor forums and Q&A sessions with our team.

Will there be a guarantee on return?

It's crucial to invest only what you can afford to lose. Ensure that your investment amount does not affect your personal finances or lifestyle. There is no guarantee that you will achieve a significant return on investment, or any return at all, and there is a risk that you may lose a substantial portion or even all of your investment.